The Audi Sport R8 LMS Cup announces 2019 official series partners

02/25/2019

  • HONOR, Pirelli, Castrol EDGE and CTVS continue successful partnerships
  • adidas motorsport, SPACE PLUS and IFENG join for the Cup’s eighth campaign
  • Partners benefit from Cup’s large media footprint: 39 million TV show views, 5.8 million live race views and 63.9 million social media impressions in 2018

Beijing, February 25, 2019 – Ahead of its eighth season, the Audi Sport R8 LMS Cup has announced its official series partners for 2019. HONOR, Pirelli, Castrol EDGE, adidas motorsport, SPACE PLUS, IFENG and China Television Service (CTVS) form the varied mix of partners.

 “Our strong list of official partners is made up of international brands with strong bases in China, ranging in scope from technology to sports to lifestyle to communications. This perfectly reflects what the Audi Sport R8 LMS Cup is all about,” said Martin Kuehl, Director of Audi Sport customer racing Asia. “Together with our partners, teams and drivers, we will continue to deliver a premium GT racing series of the highest level to the millions who interact with our coverage in China, Asia and the rest of the world.”

Strong partners with shared goals

Leading smartphone e-brand HONOR continue the partnership with the Audi Sport R8 LMS Cup that was announced in August of last year. As the top selling smartphone e-brand in China, HONOR has become a trendsetting brand for young people. The brand’s slogan “HONOR MY WORLD” embodies its philosophy: to create stylish, high-performance products with cutting-edge design for young people everywhere.

Italian tyre manufacturer Pirelli returns for a third consecutive season as tyre partner. Pirelli has been involved in motorsport – a proving ground for technical innovation – since 1907, with partnerships across a wide range of series and events, including the Formula 1 World Championship. The partnership between Pirelli and the Audi Sport R8 LMS Cup underlines the strong link between the two brands all the way from the track to the road. 

Leading lubricant solutions provider, Castrol EDGE, continues its partnership with the Cup, an extension of its long-running global collaboration with Audi Sport. The partnership with the Cup enters its eighth season in 2019, with Castrol EDGE having been the official oil supplier for the series since the Cup’s launch in 2012.

New for 2019, adidas motorsport joins forces with the Cup as the official racing equipment partner. The German clothing brand’s motorsport arm will provide all of the race suits, fireproof race undergarments and racing shoes for all of the Cup’s competitors over the season.

Chinese super-club franchise SPACE PLUS join as official partner for the Audi Sport R8 LMS Cup’s eighth season. SPACE PLUS’ Chongqing venue has developed into one of China’s leading nightclubs, finishing 65th in the 2018 DJ Mag Top 100 Club poll. Reflecting the Cup’s global outreach, in 2019, Space Plus will expand its clubs to Shanghai, Guangzhou, Wuhan, Nanjing, Macau, Bangkok and various other internationally acclaimed cities.

Leading Chinese new media company IFENG join as official media partner for the Audi Sport R8 LMS Cup. All ten of the Cup’s races will be live broadcasted on www.ifeng.com and auto.ifeng.com, with coverage of the Cup also on IFENG’s various integrated platforms, such as the IFENG news app, Phoenix TV and IFENG FM.

CTVS, one of Asia’s leading live production and media distribution companies, continues its partnership with the Cup that has run since the series began. The Beijing-based company’s partnership with the Cup also includes the production and distribution of the Cup’s television show to more than 70 countries and regions, live streaming across various platforms, and the production of a number of the series’ popular social media videos.

Asia’s leading motorsport communications platform

In 2019, the Audi Sport R8 LMS Cup will continue to expand its media footprint, with a television highlights show for each round, all races live broadcasted and expanded social media coverage, all of which is produced in both English and Chinese. In 2018 these initiatives reached millions across some of the world’s leading television, online and print media platforms.

In 2018, the Cup’s five Audi-produced television shows had total viewing figures of 39 million on Fox Sports, Star Sports, beIN Sports, Guangzhou TV and other leading Chinese and global channels. Broadcasted in over 70 countries and regions with a focus on Asia, the five 30-minute shows racked up 168 hours of total broadcast time.

All 10 of the Cup’s races in 2018 were live broadcasted online on leading portals Facebook, PPTV and Youku as well on the Cup’s website, while the series’ Adelaide opening rounds went out live on TV in Australia and New Zealand on Fox Sports and Channel 10. The live broadcasts of the Cup garnered 5.8 million views over the season.

The Audi Sport R8 LMS Cup’s social media platforms continued to grow in following and engagement over the 2018 season. The official series accounts on Facebook, Instagram, Weibo, WeChat and Yizhibo hit 1.23 million followers by the end of the year, with the content reaching 63.9 million impressions and the social media videos viewed 6.5 million times.

The Audi Sport R8 LMS Cup’s eighth season gets underway at the iconic Superloop Adelaide 500 in Australia with rounds one and two. The championship then returns to its home in China for double-headers in Zhuhai and Shanghai. Rounds seven and eight will be held in support of a major event on the Audi Sport customer racing calendar at the Intercontinental GT Challenge’s Suzuka 10 Hours in Japan before the season closes out in Sepang, Malaysia.

The Audi Sport R8 LMS Cup is operated by Audi Sport customer racing Asia.

The series is supported by HONOR, Pirelli, Castrol EDGE, adidas motorsport, SPACE PLUS, IFENG and CTVS.

Audi Sport R8 LMS Cup 2019 calendar

Rounds 1&2, March 2-3, Adelaide Street Circuit, Australia  
Rounds 3&4, May 4-5, Zhuhai International Circuit, China  
Rounds 5&6, June 1-2, Shanghai International Circuit, China
Rounds 7&8, August 23-24, Suzuka Circuit, Japan
Rounds 9&10, November 23-24, Sepang International Circuit, Malaysia